Author Archives: Shannon Milligan

Dianomi’s Cabell De Marcellus sat down with Jill Malandrino of Nasdaq to talk about how native advertising can add value to financial services advertisers and the benefits of content intelligence in native advertising. “Last month we did 5.1 billion ad impressions,” said Marcellus. “We had 3.9 million people reading about ETFs. We will look at […]

Publishers who employ programmatic are selling at the lowest possible price.  After programmatically purchasing its own display inventory, the Guardian found that only 30 pence of every pound spent was making it back to the publisher.  From cutting its native ad partners from seven to one, using only Dianomi, publisher Kiplinger expects to nearly double […]

    This year, the FCS (Financial Communications Society) will be focusing their first Education summit on the upheaval of Digital Advertising. The Summit will feature talks and presentations given by some of the industries leading partners, including Dianomi’s Co-founder and CTO Cabell de Marcellous.  The topics Cabell will be covering range from data & measurement […]

dianomi is pleased to announce that it has ranked no.13 in the Sunday Times SME Export track 100.   The Sunday Times Lloyds SME Export Track 100 ranks Britain’s 100 small and medium-sized (SME) companies with the fastest-growing international sales over the latest two years. It is compiled by Fast Track and published in The […]

Andrew Gussman, Dianomi’s vice president of U.S. sales, is quoted in the Tearsheet article below: BankMobile has launched a content marketing website called Paradigm Money to help customers navigate personal finance. The site, which launched this month, includes news, opinion pieces, interviews and advice. “We focus on the mindset of money,” said Ash Exantus, BankMobile’s director of financial […]

We sat down with Dianomi client, Piers Currie, who, until recently, served as the Group Head of Brand for Aberdeen Asset Management.   Under his leadership, Currie expanded marketing for Aberdeen into the U.S and several other markets. Currie shared with us the unique challenges of globalizing the investment brand and why marketing to investors […]

Ready or not, Google Chrome’s ad-blocker is going live on February 15.  For most publishers, this will come as no surprise. In fact, I would venture that many publishers are way ahead of Google in rethinking how to better balance their ad strategy with the user’s expectations and experience. At Dianomi, we spend a lot […]

This article featured on adotas.com, to view the article on Adotas click here. As Native advertising matures, performance is getting better. But what’s driving it? Native advertising now makes up 50 percent of digital ad spend and will be a $22 billion dollar market in 2017.  But what makes native advertising so successful? For a while now, […]

Dianomi, the only native content marketing and intelligence platform, focused exclusively on business and financial services, today announces the launch of Dianomi Insights, a new content intelligence product for advertisers. Dianomi Insights provides advertisers with access to intelligence on the products and content that are trending with readers, so that advertisers can quickly target them […]