Author Archives: Raphael Queisser

Dianomi is world’s leading Financial Content Marketing Platform, serving 2.5B Sponsored content recommendations to over 75M people each month across 250+ of the web’s premium financial publisher sites, including Reuters, Marketwatch, Nasdaq, Seeking Alpha, Business Insider, Bloomberg and CNN Money.

In part 2 of our series exploring how FS brands can improve their content marketing, we’ve identified 6 ways to improve the success of campaigns: 1. Put your content in context. If your target audience sees your message where they’re already consuming financial content, they’ll be much more engaged and more likely to take action. […]

In the first of our series of articles exploring how to improve content marketing for financial brands, Raphael Queisser takes a look at the importance of a strategic approach. You can’t run a successful financial content marketing campaign without great content. But there is much more to effective content marketing than just producing content. You […]

Gramercy Institute Chief Analyst Bill Wreaks recently met up with Dianomi co-founder & CEO Rupert Hodson. Wreaks and Hodson chatted about the business behind Dianomi and what Dianomi’s success might spell for the future of financial services marketing. “Quality of creative and quality of environment,” explains Hodson, “are critical to advertisers. Delivering campaigns targeted to […]

88% of financial brands expect content marketing to be more important in 2015. The 2015 Financial Content Marketing Survey from Editions Financial in association with the Financial Services Forum and dianomi revealed some interesting stats: Still battling the trust gap? 76% of financial marketers reckon content marketing is the best approach to bridge it. The […]