Author Archives: Paul Hughes

Content marketing is being hailed as the holy grail of customer acquisition. In a nutshell, Content Marketing is about building trust with your customers by providing them with content that nurtures not only their understanding of your product, but also on some key strategic themes that places you as a “thought leader”. This type of […]

1.When creating content make sure to focus on your audience’s interest or needs and aim to address their problems. 2.Topical content is key to engaging users. 3.Make ads more personal and asking questions in the ad text will increase engagement. 4.Images with people are most engaging followed by objects, logos and lastly text or graphs. […]