Author Archives: Lisa Langsdorf

Dianomi has been awarded two Gramercy Institute Content Marketing Awards for its work with Global Atlantic Financial Group and the Financial Times. For Global Atlantic Financial Group, Gramercy recognized its Downturn Defense campaign as the best Retirement Services campaign. Downturn Defense targeted financial advisors, across Dianomi’s network, with ads directing them to a white paper […]

We are excited to announce that Dianomi is ranked #82 in the 18th annual “The Sunday Times Hiscox Tech Track 100,” up thirteen spots from #95 in 2017. The Sunday Times made the announcement in yesterday’s weekend Business section. It has been an exciting year for all of us at Dianomi. We have grown the […]

It has been estimated that millennials will inherit $30 trillion from their baby boomer parents, in a phenomenon being called: “the great wealth transfer.” However, how millennials will handle this takeover is the unanswered question that this industry is asking. Millennials have been slower than boomers to embrace investment products, have been said to have […]

With two out of three consumers trusting branded content more than traditional advertising (Time Inc), content marketing should be part of every financial marketers advertising “mix.” But, with the increase in utilization of content marketing also comes the risk of become part of the advertising noise. Fortunately, the content marketing of today has come a […]

With digital ad fraud costing advertisers an estimated $7 billion a year, and that figure expected to rise to $10+ billion by 2020, advertisers need to understand their exposure to bots. Robots can sometimes account for a whopping 90 percent of clicks generated in an ad campaign. While robot traffic is down so far in […]

We’re excited to announce the launch of a new product called Dianomi Automated Ads. With Automated Ads, advertisers can automatically generate the native ads that will perform the best with their target audiences and cut down on time spent in creating and optimizing native ads. We do this in a few ways. One, for publishers […]

The old saying goes, “in life there are no guarantees.” And yet, for a moment in time, it would appear that some vendors in the content marketing space defied that logic by reportedly offering revenue guarantees to publishers in the ballpark of a $1million+. But, as Digiday reported earlier in the year, some publishers are […]

The Globe and Mail is the first publisher in Canada to deploy Dianomi’s native ad units. Dianomi, a native content and marketing platform, today announced its expansion into the Canadian market through a partnership with The Globe and Mail. The Globe and Mail is the first publisher in Canada to offer Dianomi’s native ad units […]