Author Archives: Julian Peterson

      dianomi’s Sales & Marketing Director APAC, Julian Peterson, is to speak at ad:tech Sydney 2012 on “What are you doing with all that data? Unearthing your goldmine.” The session will cover the hot topic of data usage (or lack of it) by businesses and how they can achieve a better understanding of […]

  The fold   At dianomi we spend a lot of time talking about the positioning of ad placements on websites. The accepted wisdom is that ‘above the fold’ is the best place to be. ‘The fold’ is a publishing concept that moved from print to digital and it describes the area of the page […]

  I really have not heard as much debate about Unique Audience as I thought I would and I suspect that many smaller publishers might not be aware of the new plans for online audience measurement at all. The IAB Australia have recently started to work with Nielsen on ‘Nielsen Online Ratings’ and the idea […]

    Australia – All eyes are on Rupert Murdoch’s News Ltd who have put one of their Aussie newspapers ‘The Australian‘ behind a paywall this month. Even their arch rivals Fairfax are [secretly] hoping News can make it profitable.   The paywall highlights the difference in strategy between major newspaper publishers News and Fairfax […]

Press Release For immediate release Tuesday 30 August 2011   dianomi Asia Pacific launches in Singapore   dianomi is to start running campaigns for its finance clients in Singapore from October. Singapore activity is to be managed from the company’s Sydney office which opened 3 months ago.   The dianomi marketing platform, Exedra™, enables global […]