Author Archives: Julian Peterson

Dianomi is rolling out their first content discovery campaign for HSBC Global Connections through Mindshare Worldwide. The content is targeting C-suite executives and focuses on articles and videos aimed at helping businesses to grow internationally. Delivered through dianomi’s custom integrated SmartLink™ ad units, the CPC campaign will be run across dianomi’s premium publisher network that […]

dianomi now serves over 700m finance related ads per month following the roll out of financial commentary units on Reuters’ article pages. The new content unit offers dianomi’s financial advertiser client base the ability to present their own financial content globally to engaged users on 19 August 2013 – Update: dianomi now serve 1 […]

Aberdeen Asset Management chooses dianomi’s content marketing platform as a key digital distribution channel for the roll out of their first-ever global brand advertising campaign in 30 years. The content marketing activity focuses on promoting content from Aberdeen’s Simply Aberdeen microsite. Asset management to the side, the site explores and celebrates some other things in […]

Dianomi’s Julian Barkes speaks about Best Practice In Lead Generation at DMA event. How following best practice lead generation guidelines will result in improved ROI, increased revenues and satisfied consumers. Click DMA Best Practice Presentation to view. By Julian Barkes

dianomi are leading the way in content marketing with a series of MarketViews guides commissioned for financial services clients including Aberdeen Asset Management, City Index and Henderson Global Investors. The guides have been commissioned by dianomi and are written by well known expert financial journalists such as Peter Temple, long time contributor to The Financial […]

  dianomi have announced a new product to increase conversions and ROI from Cost Per Click (CPC) campaigns.   Introducing Verified Cost-Per-Click campaigns – everyone wants to increase the number of conversions and cut down on wasted clicks from their CPC campaigns – we’ve been trialling VCPC campaigns and early stats show a decrease of […]