Author Archives: Julian Peterson

Looking for new clients in Sydney or Melbourne? New York or Chicago? Surrey or Cheshire? Advertisers can now target their digital campaigns by state in Australia and the US or by county in the UK. dianomi’s IP targeting is based on market leading technology and guarantees accurate and reliable targeting of users in the targeted location.

dianomi’s Rupert Hodson is to appear at The Financial Services Forum‘s event “Is Product Advertising Dying?” to be chaired by Schroders and along side other panel members from The Gate, Ptarmigan and Blackrock. The panel will discuss: Is product advertising dying replaced by brand and content marketing? What are the key challenges and opportunities involved […]

dianomi’s MarketViews Guide to Income Investing campaign for Aberdeen Asset Management has been shortlisted in two categories in  The Financial Services Forum’s Awards for Marketing Effectiveness. The campaign is nominated in both the Direct Marketing and Sponsorship categories. Winners will be announced at The Financial Services Forum Annual Members’ Dinner on 21 November. Direct Marketing Aberdeen Asset […]

dianomi’s Julian Peterson is on the advisory panel of Sydney’s Festival of branded content and entertainment. The Festival of Branded Content and Entertainment celebrates branded entertainment and brand funded content in all its creative breadth and ingenuity. The ambition is to recognise the importance of branded content and entertainment in connecting brands directly with customers. dianomi use […]

dianomi™ is dedicated to helping people discover valuable financial content, be it a guide or report, an article or a video, that educates them into making better informed financial decisions. HSBC and Aberdeen Asset Management have recently run content campaigns through dianomi. Through dianomi™s Financial Commentary Widget we recommend your content across premium financial publisher […]

Dianomi’s MarketViews survey was featured in The Financial Times on Friday – The hidden costs of investing. “A Dianomi MarketViews survey conducted for the FT in January 2012 found that eight out of 10 private investors believed charges on managed funds were not being clearly disclosed to them – even though more than half said […]

According to the Interactive Advertising Bureau one in five web users is now using “do not track” settings on their browsers. They expect this to rise to 50% over the next few years. Mediacom said today “Over the last 12 months all major web browsers have implemented some form of ‘Do not track’ setting. The […]