Author Archives: Julian Peterson

A big issue in digital display advertising at the moment is “viewability” – does a human being actually see most digital advertisements? In many cases the ad is shown ‘below the fold’ in a position on the page that the user does not scroll down to or see on the screen at any time – […]

A distinction between display and performance digital advertising remains in many people’s minds but I’ve come to believe that there’s no such thing as digital display advertising – not in the same way that there is in print, outdoor etc: all digital advertising is performance advertising. It can be tracked like no other medium, required actions can […]

“Programmatic has forced a separation of editorial and ad space, and we’ve lost context as a result” says John Battelle in Digiday today. Battelle continues “When readers or viewers come to a site or app, they come for the experience – what I call “the show.” That show provides context to the reader – if […]

There seems to be a backlash against clickbait in content units at the moment. “Publishers’ reputations, not just money, at stake in content suggestion battle” said Ryan Singel. “The most notable expression of annoyance came from Marc Andreessen, the prominent venture capitalist, who also happens to have invested in digital publications such as Business Insider and […]