dianomi, Trustnet and Schroders’ survey has revealed the three fund issues that investors and advisers disagree on. See the full article on Trustnet. Read more about context, click bait and ROI.
A big issue in digital display advertising at the moment is “viewability” – does a human being actually see most digital advertisements? In many cases the ad is shown ‘below the fold’ in a position on the page that the user does not scroll down to or see on the screen at any time – […]
A distinction between display and performance digital advertising remains in many people’s minds but I’ve come to believe that there’s no such thing as digital display advertising – not in the same way that there is in print, outdoor etc: all digital advertising is performance advertising. It can be tracked like no other medium, required actions can […]
CMO reported a new survey last week that found: 93 per cent of organisations will either maintain or increase resources allocated to content marketing in the next financial year. Only 18 per cent of Australian organisations have someone with ‘content’ or ‘content marketing’ in their title even as 93 per cent look to invest in […]
“Programmatic has forced a separation of editorial and ad space, and we’ve lost context as a result” says John Battelle in Digiday today. Battelle continues “When readers or viewers come to a site or app, they come for the experience – what I call “the show.” That show provides context to the reader – if […]
Luma Partners have included dianomi alongside Google and six others as the eight most important platforms for content recommendation. Read more about context, click bait and ROI.
There seems to be a backlash against clickbait in content units at the moment. “Publishers’ reputations, not just money, at stake in content suggestion battle” said Ryan Singel. “The most notable expression of annoyance came from Marc Andreessen, the prominent venture capitalist, who also happens to have invested in digital publications such as Business Insider and […]
dianomi’s high performing Re-Engagement unit has launched on LSE – London South East and can be seen on all article pages Read more about context, click bait and ROI.
dianomi’s high performing Re-Engagement unit has launched on Trustnet and can be seen on all article pages. Read more about context, click bait and ROI.
Echoing a recent SMSF client, a current ETF client says: “of all the banner ads that are driving traffic to us currently, dianomi placements are far outperforming the others in terms of onsite engagement … other banners are costing money only to have people bounce after a couple of seconds” dianomi’s units only appear […]