Meet the Management


Rupert, Co-Founder and CEO, is responsible for the sales and business development of dianomi and its geographical expansion in both North America and APAC. Prior to founding dianomi Rupert spent 5 years at Interactive Investor heading up the commercial team. He began his financial career in 1994 joining Petropavlosk PLC.


Co-Founder and COO, Raphael is responsible for Clients Account Management, Finance, HR and dianomi Strategic Projects. Prior to founding dianomi Raphael was Business Development Manager at Interactive Investor, he began his financial career in Private Banking.


Cabell, Co-Founder and CTO, is responsible for the strategic development of dianomi’s platform, he coded the original HA/LAMP architecture. He also represents dianomi in North America presenting to advertisers and publishers. Prior to founding dianomi, Cabell was Head of Software Development and Equity Services at Interactive Investor where his software was a vital part of the $1BN flotation


Head of Product |
Head of Product, Paul is responsible for all client related products planning, development and deployment for dianomi. Paul joined dianomi directly from his Business Management degree at Pablo de Olavide University in Seville, Spain.


Head of IT |
Michael is Head of IT and responsible for the software and hardware at dianomi. Nicknamed ‘Doc’ for his D.Phil in Molecular Modelling from Oxford University, he has been at the leading edge of internet development since setting up his first website back in 1993. Prior to dianomi, Michael was Head of Development at Interactive Investor


Sales & Marketing Director APAC |
Tasked with growing dianomi in Australia and across APAC. Prior to dianomi, Julian led all aspects of Time Out Australia’s digital strategy: migration to new websites & cloud hosting, new advertising products, search, app launches, newsletters, social and marketing.


VP Sales, US |
Andrew has 10+ years experience in digital media, he is leading the US sales efforts and help clients meet their business objectives. Prior to dianomi, Andrew was Director of Advertising Sales for InvestorPlace Media and increased ad revenue growth in sponsored content, display, and email marketing. Prior to that he worked at The Guardian, WWE, NY Daily News, and Scripps Networks.


Board Observer |
Matt is an Investor at BGF, a £2.5bn UK-focused growth capital provider that invested in Dianomi in Feb18. Matt is responsible for supporting Dianomi as a BGF board representative, contributing to the growth strategy of the business. Whilst at BGF, Matt has completed nine investments across numerous sectors and currently holds four other board positions. Prior to this, he worked for EY in their Transaction Support team and is a qualified Chartered Accountant.


Non-Exec Chairman |
Michael J. Kelly is the CEO and Co-Founder of KNV, an advisory and investment firm in New York. In addition to Dianomi, he currently serves on the boards of directors of, Quantcast Corporation, American Town Media, and SummitSync and is on the board of Advisors at Celtra. A digital Media pioneer, Mike developed the first “mobile first” strategy in the media industry as CEO of the Weather Channel Companies. He and his team built the first at scale technology driven digital advertising business and as President of AOL Media Networks, after the 2004 acquisition of Mike also served as the Chairman at Unruly until its exit to News Corp in 2015 and Chairman at Colspace Software until its exit to MediaOcean in 2016 and was a board director and Committee Chair at Bankrate (NYSE:Rate) until its acquisition by Red Ventures in 2017. Mike also served as President of the Global Marketing group at Time Warner, was the Founder and Chief Executive Officer of American Town Media and was the Publisher of Entertainment Weekly. He is on the board of the American Advertising Federation and the board of councilors of the Carter Center in Atlanta, and is a founding member of The Kelly Gang Charities.


Non-Exec Director |
Tim joined the Dianomi board in February 2018. He is based in London and Cambridge and his main role at BGF is to identify and execute investments with a particular focus on tech-oriented propositions. He also takes a lead role in developing relationships with partners that can help BGF better support key industry sectors.

Tim has been active in the venture capital and start-up ecosystem for over 20 years, initially as an entrepreneur and then as an investor with SoftBank, NEC and DFJ ePlanet Capital. He has been a party to more than 120 investments across a broad range of sectors, stages and geographies.

A global leader

dianomi™ serves over 4 billion native ad impressions each month for over 300 different clients, reaching over 100 million+ unique users across our network of premium publishers in the US, UK and Australia.