Category Archives: News

dianomi’s COO, Raphael Queisser, presents the 2012 Financial Services Forum award for Digital Marketing. On Thursday, November 22nd, dianomi sponsored the Financial Services Forum Awards for Marketing Effectiveness which are dedicated to recognising and rewarding proven success in the presentation and promotion of financial services and products. The awards were introduced in 2002 to recognise [...]

At ad:tech London this month we presented “Why Best Practice Lead Generation matters in the current economic environment“.

Dianomi’s Julian Barkes speaks about Best Practice In Lead Generation at DMA event. How following best practice lead generation guidelines will result in improved ROI, increased revenues and satisfied consumers. Click DMA Best Practice Presentation to view. By Julian Barkes

Hargreaves Lansdown, Fidelity FundsNetwork and Alliance Trust favoured online platforms – but most investors prefer literature sent in the post   In March 2012 a panel of over 1,000 investors who have requested information on  investment trusts responded to 11 questions, covering a range of topics including how they like to buy trusts as well [...]

dianomi are leading the way in content marketing with a series of MarketViews guides commissioned for financial services clients including Aberdeen Asset Management, City Index and Henderson Global Investors.   The guides have been commissioned by dianomi and are written by well known expert financial journalists such as Peter Temple, long time contributor to The [...]

  dianomi’s Julian Peterson will debate display vs performance advertising in “Display is dead” at the Mumbrella 360 conference in Sydney on 6 and 7 June.   The session is intended to produce some lively debate as Julian lines up with Reprise Media’s Director of SEO Andrew Hughes against Mediacom’s Head of Innovation, Nic Hodges, [...]

  dianomi have announced a new product to increase conversions and ROI from Cost Per Click (CPC) campaigns.   Introducing Verified Cost-Per-Click campaigns – everyone wants to increase the number of conversions and cut down on wasted clicks from their CPC campaigns – we’ve been trialling VCPC campaigns and early stats show a decrease of [...]

Wall Street investors are much braver about the European crisis than their London counterparts, buying stocks and silver and seeing a much less chance of a euro break-up, according to a recent survey of investors from both sides of the pond.   Fourty-three percent of UK investors believe the euro zone will break up this year, compared to just [...]

Michael Konstantinov reckons authorities in Brazil, Russia, India and China – the ‘Brics’ – will not be beaten by the eurozone crisis.   ‘We’re actually going to see a significant relaxation of monetary and fiscal policies in the Bric economies which were tightened last year on the back of inflationary pressures going up,’ Konstantinov said [...]

    Millions of pension investors are seeing their funds eaten away by charges that can leave them tens of thousands of pounds worse off in old age. Alarming disparities between pension providers’ fees for keeping money in almost identical funds are hammering savers’ nest eggs. Eight out of 10 investors believe fees are not being clearly [...]