Author Archives: dianomi
Content discovery – publisher links to relevant content cut out search marketing
For some time publishers and advertisers alike have been running Cost Per Click (CPC) campaigns in search engine results – the idea being that users who are searching for relevant content will be open to buying a product related to that search. But what about users who are already engaged in relevant content? Why should [...]
The Good, the Bad and the Ugly of Lead Generation
Dianomi’s Julian Barkes speaks about Best Practice In Lead Generation at DMA event. How following best practice lead generation guidelines will result in improved ROI, increased revenues and satisfied consumers. Click DMA Best Practice Presentation to view. By Julian Barkes
Investment Trust Survey Results – 59% of investors surveyed buy their investment trusts online
Hargreaves Lansdown, Fidelity FundsNetwork and Alliance Trust favoured online platforms – but most investors prefer literature sent in the post In March 2012 a panel of over 1,000 investors who have requested information on investment trusts responded to 11 questions, covering a range of topics including how they like to buy trusts as well [...]
Content marketing – dianomi leads the way in financial services content marketing
dianomi are leading the way in content marketing with a series of MarketViews guides commissioned for financial services clients including Aberdeen Asset Management, City Index and Henderson Global Investors. The guides have been commissioned by dianomi and are written by well known expert financial journalists such as Peter Temple, long time contributor to The [...]
dianomi’s Julian Peterson to debate display vs performance advertising at Mumbrella 360 conference in Sydney
dianomi’s Julian Peterson will debate display vs performance advertising in “Display is dead” at the Mumbrella 360 conference in Sydney on 6 and 7 June. The session is intended to produce some lively debate as Julian lines up with Reprise Media’s Director of SEO Andrew Hughes against Mediacom’s Head of Innovation, Nic Hodges, [...]
Introducing Verified Cost-Per-Click Marketing
dianomi have announced a new product to increase conversions and ROI from Cost Per Click (CPC) campaigns. Introducing Verified Cost-Per-Click campaigns – everyone wants to increase the number of conversions and cut down on wasted clicks from their CPC campaigns – we’ve been trialling VCPC campaigns and early stats show a decrease of [...]
US Investors Less Worried About Europe’s Crisis Than British
Wall Street investors are much braver about the European crisis than their London counterparts, buying stocks and silver and seeing a much less chance of a euro break-up, according to a recent survey of investors from both sides of the pond. Fourty-three percent of UK investors believe the euro zone will break up this year, compared to just [...]
Don’t write off Brics – they’ve got the tools to beat the crisis
Michael Konstantinov reckons authorities in Brazil, Russia, India and China – the ‘Brics’ – will not be beaten by the eurozone crisis. ‘We’re actually going to see a significant relaxation of monetary and fiscal policies in the Bric economies which were tightened last year on the back of inflationary pressures going up,’ Konstantinov said [...]
Pick the wrong pension and watch charges strip £40,000 off your nest egg
Millions of pension investors are seeing their funds eaten away by charges that can leave them tens of thousands of pounds worse off in old age. Alarming disparities between pension providers’ fees for keeping money in almost identical funds are hammering savers’ nest eggs. Eight out of 10 investors believe fees are not being clearly [...]
Dianomi UK Investor Survey
Dianomi UK Investor Survey Author: Dianomi Ltd H1 2012 – Euro crisis and recession ahead? Dianomi goes direct to the customer to find out what they most desire in terms of investment themes, assets, sectors and services. Read more here By Julian Barkes
