The latest company news, events and content marketing information from dianomi™
Five of the top ten US banks advertise with dianomi
According to Forbes’ article Top 10 Biggest Banks In America our clients Bank of America, Citi, Chase (JPMorgan), HSBC and Wells Fargo are all in the top ten, which means that five of the top ten US banks now advertise with dianomi. Read more about context, click bait and ROI.
Posted in News
dianomi’s Julian Peterson to speak at ad:tech London
dianomi’s Sales & Marketing Director for APAC, Julian Peterson, will be speaking at ad:tech London – the event for digital marketing – this week. Julian will be in a panel discussion “Turning data into dollars” with representatives from AddThis, WPP Xaxis, Social Metrix and Sandhutch. The panel will take place on Thursday at noon and will […]
dianomi forms Strategic Distribution Partnership with the Press Association
The Press Association (PA), UK’s leading multimedia news agency and content provider, has formed a strategic distribution partnership with dianomi™, a global leader in financial content marketing, to offer clients a complete content marketing solution. The alliance will enable PA’s financial client base to distribute links to its content in the form of sponsored financial commentaries. […]
dianomi add state and county targeting to campaigns
Looking for new clients in Sydney or Melbourne? New York or Chicago? Surrey or Cheshire? Advertisers can now target their digital campaigns by state in Australia and the US or by county in the UK. dianomi’s IP targeting is based on market leading technology and guarantees accurate and reliable targeting of users in the targeted location.
dianomi’s Rupert Hodson to appear at The Financial Services Forum – Is Product Advertising Dying?
dianomi’s Rupert Hodson is to appear at The Financial Services Forum‘s event “Is Product Advertising Dying?” to be chaired by Schroders and along side other panel members from The Gate, Ptarmigan and Blackrock. The panel will discuss: Is product advertising dying replaced by brand and content marketing? What are the key challenges and opportunities involved […]
Posted in News
dianomi reaches 1 billion ads per month
dianomi now serve 1 billion ads per month, up from 700m in June 2013, through our financial commentaries units and Smart Links.
dianomi & Aberdeen shortlisted in The Financial Services Forum’s Awards for Marketing Effectiveness
dianomi’s MarketViews Guide to Income Investing campaign for Aberdeen Asset Management has been shortlisted in two categories in The Financial Services Forum’s Awards for Marketing Effectiveness. The campaign is nominated in both the Direct Marketing and Sponsorship categories. Winners will be announced at The Financial Services Forum Annual Members’ Dinner on 21 November. Direct Marketing Aberdeen Asset […]
CPC – Cost Per Click marketing through dianomi – “best ROI of any form of digital advertising at the moment”
A client who is running an always-on CPC – Cost Per Click campaign for SMSF through dianomi paid us a compliment this month: “dianomi’s “always-on” CPC campaign is getting the best cost per acquisition of any form of digital advertising at the moment. Aside from conversions, dianomi users look at 70% more pages, spend twice […]
dianomi’s Julian Peterson at Festival of branded content and entertainment
dianomi’s Julian Peterson is on the advisory panel of Sydney’s Festival of branded content and entertainment. The Festival of Branded Content and Entertainment celebrates branded entertainment and brand funded content in all its creative breadth and ingenuity. The ambition is to recognise the importance of branded content and entertainment in connecting brands directly with customers. dianomi use […]
Financial Commentary Widget from dianomi for content marketing campaigns
dianomi™ is dedicated to helping people discover valuable financial content, be it a guide or report, an article or a video, that educates them into making better informed financial decisions. HSBC and Aberdeen Asset Management have recently run content campaigns through dianomi. Through dianomi™s Financial Commentary Widget we recommend your content across premium financial publisher […]