The latest company news, events and content marketing information from dianomi™
CPC – Cost Per Click marketing through dianomi – “far outperforming the others in terms of onsite engagement”
Echoing a recent SMSF client, a current ETF client says: “of all the banner ads that are driving traffic to us currently, dianomi placements are far outperforming the others in terms of onsite engagement … other banners are costing money only to have people bounce after a couple of seconds” dianomi’s units only appear […]
What’s the point of creating great content if no one knows about it?
Financial Content Discovery Network from dianomi “We’ve been saying it for years now: What’s the point of creating great content if no one knows about it? If you aren’t going to promote it, your audiences will very likely never discover it – and you will have wasted the resources to create it.” – Content Marketing […]
dianomi’s Re-Engagement unit launches on Investors Chronicle
dianomi’s high performing Re-Engagement unit has launched on Investors Chronicle and can be seen on all article pages. Read more about context, click bait and ROI.
dianomi rolls out across Reuters’ UK and India sites
dianomi’s high-performing Engagement unit has been rolled out across Reuters’ UK and India sites following success on the global .com site. Read more about context, click bait and ROI.
dianomi reaches 1.5 billion ads per month – 50% growth in five months
dianomi now serve 1.5 billion ads per month, up from 1 billion in August 2013 (50% growth in 5 months) and 700m in June 2013, through our financial commentaries units, Re-engagement units and Smart Links. Read more about context, click bait and ROI.
dianomi’s Re-engagement unit for publishers
dianomi’s Re-engagement unit has been implemented across a number of sites including Reuters. The Re-engagement unit consists of two elements: 1) Increase traffic: recommended articles from the host site – these are recommended according to current user behaviour. 2) Increase revenue: sponsored content, guides and commentaries from dianomi advertisers – contextually matched to the content […]
UBS and Pioneer Investments chose dianomi for global campaigns
UBS has chosen dianomi’s financial services advertising platform for a global campaign around it’s new product Neo. Pioneer Investments is using dianomi for a global campaign around Navigate with Knowledge. Read more about context, click bait and ROI.
SMSF – Self-managed superannuation’s continued enormous growth in Australia
By all accounts self-managed superannuation in Australia continues to grow, attracting investors with much smaller funds than was originally envisaged. Dianomi runs a number of campaigns for self managed super – one SMSF client recently said that our Cost Per Click campaign was delivering the best ROI of all their advertising. The opportunity is clearly […]
AdWeek reports that the finance industry leading the way in content marketing
According to a report in AdWeek, the finance industry is leading the way in content marketing. They also report that a 2012 survey by IMN that 78% of marketers say content marketing is a priority. “Finance journalism has always been heavily dependent on industry experts, many of whom work inside financial institutions. So why shouldn’t those brands […]
Skyword unveils content marketing ecosystem infographic – including dianomi
Skyword, the Boston-based content platform, has released a SkyScape infographic of the content marketing ecosystem – including dianomi as one of the world’s leading content discovery networks. Read more about context, click bait and ROI.