The latest company news, events and content marketing information from dianomi™
Big take up in investment trusts – dianomi in FT Adviser
dianomi, Trustnet and Schroders’ research has been featured in the FT Adviser article “Big take up in investment trusts” “Research by FE Trustnet, Schroders and content distributor Dianomi has shown an appetite for investment trusts within Isas – with two-thirds of investors putting the same amount or more than last year into investment trusts during […]
dianomi, Trustnet and Schroders’ survey reveals the three fund issues investors and advisers disagree on
dianomi, Trustnet and Schroders’ survey has revealed the three fund issues that investors and advisers disagree on. See the full article on Trustnet. Read more about context, click bait and ROI.
What does viewability mean and what is a viewable ad impression?
A big issue in digital display advertising at the moment is “viewability” – does a human being actually see most digital advertisements? In many cases the ad is shown ‘below the fold’ in a position on the page that the user does not scroll down to or see on the screen at any time – […]
All digital advertising is performance advertising
A distinction between display and performance digital advertising remains in many people’s minds but I’ve come to believe that there’s no such thing as digital display advertising – not in the same way that there is in print, outdoor etc: all digital advertising is performance advertising. It can be tracked like no other medium, required actions can […]
93 per cent of Australian organisations look to invest in content marketing in the next year
CMO reported a new survey last week that found: 93 per cent of organisations will either maintain or increase resources allocated to content marketing in the next financial year. Only 18 per cent of Australian organisations have someone with ‘content’ or ‘content marketing’ in their title even as 93 per cent look to invest in […]
Worries about programmatic and context
“Programmatic has forced a separation of editorial and ad space, and we’ve lost context as a result” says John Battelle in Digiday today. Battelle continues “When readers or viewers come to a site or app, they come for the experience – what I call “the show.” That show provides context to the reader – if […]
Luma Partners include dianomi in the eight most important content recommendation platforms
Luma Partners have included dianomi alongside Google and six others as the eight most important platforms for content recommendation. Read more about context, click bait and ROI.
Is irrelevant click-bait ruining content marketing and publishers’ reputations?
There seems to be a backlash against clickbait in content units at the moment. “Publishers’ reputations, not just money, at stake in content suggestion battle” said Ryan Singel. “The most notable expression of annoyance came from Marc Andreessen, the prominent venture capitalist, who also happens to have invested in digital publications such as Business Insider and […]
dianomi’s Re-Engagement unit launches on London South East
dianomi’s high performing Re-Engagement unit has launched on LSE – London South East and can be seen on all article pages Read more about context, click bait and ROI.
dianomi’s Re-Engagement unit launches on Trustnet
dianomi’s high performing Re-Engagement unit has launched on Trustnet and can be seen on all article pages. Read more about context, click bait and ROI.