The latest company news, events and content marketing information from dianomi™
The Financial Services Forum – Is the Tech Tail Wagging the Marketing Mutt?
Over the past few years, programmatic buying, content platforms and robo-tools have all entered into the competition for share of asset management marketing budgets. With a ripe DC pensions market on the horizon, the opportunity to engage with a new demographic of consumers is burgeoning. But is the cost of new tech driven solutions eating […]
6 ways Financial Marketers can improve ROI – part 2
In part 2 of our series exploring how FS brands can improve their content marketing, we’ve identified 6 ways to improve the success of campaigns: 1. Put your content in context. If your target audience sees your message where they’re already consuming financial content, they’ll be much more engaged and more likely to take action. […]
Content may be king, but strategy rules – part 1
In the first of our series of articles exploring how to improve content marketing for financial brands, Raphael Queisser takes a look at the importance of a strategic approach. You can’t run a successful financial content marketing campaign without great content. But there is much more to effective content marketing than just producing content. You […]
Dianomi Co-founder & CEO, Rupert Hodson explains the success of Dianomi and why it matters to the future of Financial Marketing
Gramercy Institute Chief Analyst Bill Wreaks recently met up with Dianomi co-founder & CEO Rupert Hodson. Wreaks and Hodson chatted about the business behind Dianomi and what Dianomi’s success might spell for the future of financial services marketing. “Quality of creative and quality of environment,” explains Hodson, “are critical to advertisers. Delivering campaigns targeted to […]
Dianomi becomes exclusive sponsored content provider on Kiplinger.com
Dianomi, the financial content marketing platform, are excited to announce they are now the exclusive sponsored content provider on Kiplinger.com’s newly relaunched website. Dianomi Sponsored Financial Content recommendation units have been integrated on all articles and slideshows, along with the full range of personal finance tools and calculators that Kiplinger offer their users; distributing relevant […]
Dianomi partners with InvestmentNews.com
Dianomi, the financial content marketing platform, is excited to announce that is has partnered with Investmentnews.com. dianomi’s Sponsored Financial Content Units have been integrated across all article pages, distributing valuable and relevant sponsored content for brands that engages with InvestmentNews’s premium financial advisor audience. InvestmentNews’s mission is to provide the financial advisory community with the highest […]
Dianomi rolls out onto Yahoo! Finance Canada
Growing on the success in North America, dianomi’s roll out onto Yahoo! Finance Canada expands its clients capability to reach an affluent, financially engaged Canadian audience, all on a cost per click. “With dianomi already serving over 100m financial content ads a month to Canadian IPs, we see this as a natural extension to our North Amercian […]
Dianomi partners with Entrepreneur.com
Dianomi sponsored financial content units now live on Entrepreneur.com. Dianomi continues to build on their network of premium business and financial publishers, launching their financial content recommendation units on Entrepreneur.com – reaching the spectrum of entrepreneurs at every point of business. No matter what the path, the entrepreneurial journey always begins with a mindset. Entrepreneur delivers […]
Dianomi launches on Yahoo! Finance and Reuters sites for both Germany and Italy.
Dianomi continues with its global expansion through launching local language, Sponsored Financial Content units on Yahoo! Finanza (Italy), Yahoo! Finanzen (Germany), Reuters Deutschland and Reuters Italia. For further information on how to reach a financially engaged audience in both Germany and Italy, please contact us.
A case study in Geomarketing for Financial Services
Dianomi Delivers Content Accurately And Efficiently with Neustar IP Intelligence. Challenge: For dianomi, accuracy matters. As the global leader in financial content marketing, seven out of the top ten global asset managers depend on dianomi to accurately place their sponsored content on websites preferred by private investors, professional investors and c-suite executives. With over 2 […]