Category Archives: Marketing

  I really have not heard as much debate about Unique Audience as I thought I would and I suspect that many smaller publishers might not be aware of the new plans for online audience measurement at all. The IAB Australia have recently started to work with Nielsen on ‘Nielsen Online Ratings’ and the idea […]

dianomi’s Investor Survey is featured in Euro crisis overtakes inflation as investors’ top fear Story by: Donia O’Loughlin, FTAdviser Published Friday , September 02, 2011   UK investors move away from the euro as the euro crisis deepens, opting instead for “defensive options” like gold, silver and the Swiss franc.   Download PDF: Euro crisis […]

MOST INVESTORS NOT WILLING TO PAY FOR ADVICE   A majority of investors are not willing to pay upfront fees for investment advice and also do not think fund mangers should charge performance fees on top of normal annual management charges, according to a barometer of investor sentiment from financial marketing specialists dianomi™.   From […]

INVESTORS SELL EURO AND BUY GOLD AS FEAR OVER EURO CRISIS INCREASES   The euro crisis has overtaken inflation as UK investors’ top financial fear, according to a barometer of investor sentiment from financial marketing specialists dianomi™.   From a panel of over 1,750 UK investors, 26% cited the euro crisis as their top current […]