Category Archives: Content Marketing

Financial Content Discovery Network from dianomi “We’ve been saying it for years now: What’s the point of creating great content if no one knows about it? If you aren’t going to promote it, your audiences will very likely never discover it – and you will have wasted the resources to create it.” – Content Marketing […]

According to a report in AdWeek, the finance industry is leading the way in content marketing. They also report that a 2012 survey by IMN that 78% of marketers say content marketing is a priority. “Finance journalism has always been heavily dependent on industry experts, many of whom work inside financial institutions. So why shouldn’t those brands […]

The Press Association (PA), UK’s leading multimedia news agency and content provider, has formed a strategic distribution partnership with dianomi™, a global leader in financial content marketing, to offer clients a complete content marketing solution. The alliance will enable PA’s financial client base to distribute links to its content in the form of sponsored financial commentaries. […]

dianomi’s MarketViews Guide to Income Investing campaign for Aberdeen Asset Management has been shortlisted in two categories in  The Financial Services Forum’s Awards for Marketing Effectiveness. The campaign is nominated in both the Direct Marketing and Sponsorship categories. Winners will be announced at The Financial Services Forum Annual Members’ Dinner on 21 November. Direct Marketing Aberdeen Asset […]

dianomi’s Julian Peterson is on the advisory panel of Sydney’s Festival of branded content and entertainment. The Festival of Branded Content and Entertainment celebrates branded entertainment and brand funded content in all its creative breadth and ingenuity. The ambition is to recognise the importance of branded content and entertainment in connecting brands directly with customers. dianomi use […]

dianomi™ is dedicated to helping people discover valuable financial content, be it a guide or report, an article or a video, that educates them into making better informed financial decisions. HSBC and Aberdeen Asset Management have recently run content campaigns through dianomi. Through dianomi™s Financial Commentary Widget we recommend your content across premium financial publisher […]

Dianomi is rolling out their first content discovery campaign for HSBC Global Connections through Mindshare Worldwide. The content is targeting C-suite executives and focuses on articles and videos aimed at helping businesses to grow internationally. Delivered through dianomi’s custom integrated SmartLink™ ad units, the CPC campaign will be run across dianomi’s premium publisher network that […]

dianomi now serves over 700m finance related ads per month following the roll out of financial commentary units on Reuters’ article pages. The new content unit offers dianomi’s financial advertiser client base the ability to present their own financial content globally to engaged users on Reuters.com. 19 August 2013 – Update: dianomi now serve 1 […]