dianomi’s Rupert Hodson is to appear at The Financial Services Forum‘s event “Is Product Advertising Dying?” to be chaired by Schroders and along side other panel members from The Gate, Ptarmigan and Blackrock.
The panel will discuss:
Is product advertising dying replaced by brand and content marketing? What are the key challenges and opportunities involved with branding and content marketing? Asset management communications are drifting towards a commoditised language. Why is the sectors content so dull and how can it be refreshed in order to engage with the future younger audiences as well as the existing one? How to differentiate in the minds of the consumer in the face of changing distribution patterns?