Author Archives: Raphael Queisser

      Situation Overview: The Kiplinger Washington Editors is a 96 year old publisher of business forecasts and personal finance advice, available in print and online. Their award-winning Website, Kiplinger.com, attracts 3.5 million unique visits and 30 million page views per month and has become a vibrant portion of the company’s revenue, through online […]

Don’t want to work for a big media company any more? Work with big brands, all major agencies, quality clients in a small company environment. dianomi are seeking a full or part time Sales Account Manager who understands and excels at sales of digital media. This is an exciting opportunity to work with & help […]

Online content has a perception problem, an issue highlighted by the following NY Times article: Lost in the Digital Swamp, click here.   Essentially, there’s a somewhat seedy side to online content – the world of click-bait and misleading adverts which tap into basic browsing behaviours. It’s the type of content which uncompromisingly fails to […]

Dianomi, the financial content marketing platform, are excited to announce the addition of AI-CIO to their roster of premium partners – with sponsored Financial Content recommendation units recently launching across desktop and mobile versions.   AI-CIO, Chief Investment Officer, informs and network the world’s largest asset owners and the people who advise them. CIO’s website […]

NEW YORK, June 05, 2017 – SourceMedia, a diversified digital B2B media company serving senior decision-makers in finance, technology and healthcare, today announced that it has entered into a strategic business relationship with Dianomi™, the leading financial content marketing platform. Beginning today, readers of SourceMedia financial information services, including American Banker, The Bond Buyer, Accounting […]

Dianomi, the financial content marketing platform, are excited to announce the addition of Proactiveinvestors to their roster of premium partners – with sponsored Financial Content recommendation units recently launching across desktop and mobile versions of their UK, US and Australian sites. Proactiveinvestors is a leading multi-media news organisation, investor portal and events management business with […]

Recent news headlines illustrate how damaging it could be for a brand’s digital ads to appear alongside irrelevant, or potentially damaging, content. Major organisations in the UK – including the government, major banks and media groups – have pulled their advertising from Google and YouTube in response to concerns about where and how their content […]

dianomi wins the Gramercy Financial Marketing Strategy Award for Brokerage   The award was won for the optimisation of Nerdwallet’s Investments campaign, resulting in a 69% reduction in costs for the client and a 35% increase in Return on Ad Spend (ROAS). The Gramercy Institute is the world’s largest network of senior marketers from leading […]

The Media Sales team at Dianomi is responsible for evangelizing content marketing and native advertising across the world’s leading Financial Brands and their Media Agencies. This person will be expected to break new business by strategically and actively prospecting new leads. Dianomi is world’s leading Financial Content Marketing Platform, serving 3.5bn Sponsored content recommendations to […]

People read the first three words of paragraphs and bulleted items and often stop reading and skip on. They read the tops and bottoms of things before they read the middles (Marketing Sherpa).   With that in mind, your headline and first few words are vital. You’ve only got a few seconds to demonstrate thought […]