Author Archives: Julian Peterson

Financial Content Discovery Network from dianomi “We’ve been saying it for years now: What’s the point of creating great content if no one knows about it? If you aren’t going to promote it, your audiences will very likely never discover it – and you will have wasted the resources to create it.” – Content Marketing […]

dianomi’s Re-engagement unit has been implemented across a number of sites including Reuters. The Re-engagement unit consists of two elements: 1) Increase traffic: recommended articles from the host site – these are recommended according to current user behaviour. 2) Increase revenue: sponsored content, guides and commentaries from dianomi advertisers – contextually matched to the content […]

By all accounts self-managed superannuation in Australia continues to grow, attracting investors with much smaller funds than was originally envisaged. Dianomi runs a number of campaigns for self managed super – one SMSF client recently said that our Cost Per Click campaign was delivering the best ROI of all their advertising. The opportunity is clearly […]

According to a report in AdWeek, the finance industry is leading the way in content marketing. They also report that a 2012 survey by IMN that 78% of marketers say content marketing is a priority. “Finance journalism has always been heavily dependent on industry experts, many of whom work inside financial institutions. So why shouldn’t those brands […]

According to Forbes’ article Top 10 Biggest Banks In America our clients Bank of America, Citi, Chase (JPMorgan), HSBC and Wells Fargo are all in the top ten, which means that five of the top ten US banks now advertise with dianomi. Read more about context, click bait and ROI.

dianomi’s Sales & Marketing Director for APAC, Julian Peterson, will be speaking at ad:tech London – the event for digital marketing – this week. Julian will be in a panel discussion “Turning data into dollars” with representatives from AddThis, WPP Xaxis, Social Metrix and Sandhutch. The panel will take place on Thursday at noon and will […]