Author Archives: Cabell de Marcellus

Mattress startup Purple made waves last week when it went public with the secret sauce of its digital strategy. Some in the industry were mesmerized to learn that Purple’s digital ad performance went up, and its costs went down, when it focused on creating quality ad creative. Just like traditional advertising, it developed multiple iterations […]

With 90% of advertisers saying that they’re reviewing their programmatic advertising contracts and demanding more control and transparency, you know there’s a transparency problem. In programmatic, there are brand safety and measurement issues because too many advertisers have too little insight into where their ads are running and how each site is truly performing — […]

The power of a great headline applies to all forms of content. Whether you’re writing for infographics or promoting webinars, your headline is what will make the difference to open rates and click-throughs. It will make, or break, a campaign. One of the most compelling ways to up your open rates is to use proven […]

dianomi’s COO, Raphael Queisser, presents the 2012 Financial Services Forum award for Digital Marketing. On Thursday, November 22nd, dianomi sponsored the Financial Services Forum Awards for Marketing Effectiveness which are dedicated to recognising and rewarding proven success in the presentation and promotion of financial services and products. The awards were introduced in 2002 to recognise […]

US investors have voiced key areas where they differ from their peers in the rest of the world according to a survey of 1,763 investors by the financial marketing group dianomi™. US investors appear to be much more interested in US equities while investors in other parts of the world seem to favor gold, silver […]