Meet the Management Team


Rupert, Co-Founder and CEO, is responsible for the sales and business development of dianomi and its geographical expansion in both North America and APAC. Prior to founding dianomi Rupert spent 5 years at Interactive Investor heading up the commercial team. He began his financial career in 1994 joining Petropavlosk PLC.


Co-Founder and COO, Raphael is responsible for Clients Account Management, Finance, HR and dianomi Strategic Projects. Prior to founding dianomi Raphael was Business Development Manager at Interactive Investor, he began his financial career in Private Banking.


Cabell, Co-Founder and CTO, is responsible for the strategic development of dianomi’s platform, he coded the original HA/LAMP architecture. He also represents dianomi in North America presenting to advertisers and publishers. Prior to founding dianomi, Cabell was Head of Software Development and Equity Services at Interactive Investor where his software was a vital part of the $1BN flotation


Head of Product |
Head of Product, Paul is responsible for all client related products planning, development and deployment for dianomi. Paul joined dianomi directly from his Business Management degree at Pablo de Olavide University in Seville, Spain.


Head of IT |
Michael is Head of IT and responsible for the software and hardware at dianomi. Nicknamed ‘Doc’ for his D.Phil in Molecular Modelling from Oxford University, he has been at the leading edge of internet development since setting up his first website back in 1993. Prior to dianomi, Michael was Head of Development at Interactive Investor


Head of Distribution Partnerships |
Head of Distribution Partnerships, Lindsay is responsible for the dianomi partner network, managing strategic partnerships and developing the ads we run across premium financial websites. Lindsay has 12+ years of experience in digital media and partnerships. Prior to dianomi, he was Marketing Coordinator for


Sales & Marketing Director APAC |
Tasked with growing dianomi in Australia and across APAC. Prior to dianomi, Julian led all aspects of Time Out Australia’s digital strategy: migration to new websites & cloud hosting, new advertising products, search, app launches, newsletters, social and marketing.


VP Sales, US |
Andrew has 10+ years experience in digital media, he is leading the US sales efforts and help clients meet their business objectives. Prior to dianomi, Andrew was Director of Advertising Sales for InvestorPlace Media and increased ad revenue growth in sponsored content, display, and email marketing. Prior to that he worked at The Guardian, WWE, NY Daily News, and Scripps Networks.

A global leader

dianomi™ serves over 3.4 billion native ad impressions each month for over 250 different clients, reaching over 95 million unique users across our network of tier 1 financial publishers in the US, UK and Australia.




The financial native marketing platform

The Exedra™ platform delivers content marketing in the form of cost-per-click and cost-per-lead campaigns for premium advertisers.

SmartLinks™ Content Marketing Platform

Optimising viewing potential of promotions and user engagement.
  • Statistically driven heuristic ad-weighting and variant optimisation algorithm including contextual page scoring
  • High-speed caching using cloud technology and geotargeting
  • Support for custom white-label native sponsored content units
  • Robust infrastructure delivering 99.98% uptime on a High Availability, LAMP architecture

Lead Management System 

Real-time data collection and generation of campaign analysis and accounting.
  • Landing page CMS with white-label support
  • Real-time lead scoring including 30+ data validation checks, Experian profiling and telephone network query
  • Support for multiple client data formats (CSV, XML, Salesforce etc)
  • Automated lead nurturing, surveys, campaign analysis and reporting
  • Fully automated accounting for multiple regions, currencies and tax regimes